Horlar’s Fashion Empire is an online fashion store that offers stylish wear for women. I designed the full website experience including homepage, product pages, cart, checkout, and more. I also handled the mobile-responsive design and integrated features like filters, search, and newsletter subscription. The result is a clean, fashion-forward eCommerce platform.
Figmal, Photoshop
Year
2025
E-commerce
3 weeks
June, 2025
Challenge
Holar's Fashion needed a modern, responsive website to showcase its wide range of women’s fashion products. The challenge was balancing rich visuals with easy navigation and ensuring filters, product views, and checkout processes were smooth.
Results
The site featured a stylish home page, well-organized product categories, a filterable product page, and a simple cart and checkout flow. The mobile version preserved visual quality and usability. The final result aligned well with the brand and improved product discoverability.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: I studied top fashion eCommerce sites to understand best practices in layout, filtering, and showcasing clothing.
Information Architecture: The site was structured with a homepage, about section, product listing, product details, checkout, order tracking, and contact page.
Wireframing & Prototyping: First, we created simple wireframes to plan the layout and navigation. After testing and improving them based on user input, we moved on to a detailed, interactive prototype to better simulate how the final product would work.
Usability Testing: I reviewed feedback from peers and users to adjust button sizes, spacing, and product information clarity..
Visual Design & Style Guide: I used an orange-accented palette with sharp visuals and consistent spacing, typography, and CTA buttons. Design system ensured button consistency.
“I brought structure and creativity to the brand’s online presence. From homepage banners to the cart experience, every detail was planned to engage users and promote seamless shopping. ”
Conclusion
Holar’s Fashion Empire reflects how branding, UX best practices, and aesthetic consistency can create an appealing shopping experience.
Horlar’s Fashion:
Prototype Walkthrough
Take a look at how SwiftWash simplifies laundry services. This walkthrough demonstrates the full user journey from booking a wash to selecting delivery preferences showcasing the clean UI and smooth user interactions designed for convenience.
View the live Project