MAKO’S WHISPER is a lingerie and women’s wear app. The client wanted a fresh look with better navigation and added features like a gift section. I redesigned the product display, categories, and interactions to be more modern and intuitive. The redesign improved clarity and product discoverability. Client feedback was overwhelmingly positive, praising both aesthetics and user flow.
Figmal, Photoshop
2024
Mobile App Redesign
3 weeks
August 2024
Challenge
Mako’s Whisper had an outdated mobile app that made it hard to browse, categorize, or shop for women's intimate fashion items. The challenge was to modernize the app visually and structurally, and introduce features like a discount gifts page.
Results
The new design featured well-defined product subcategories, clean layouts, and engaging visuals. A special "Gifts" section with discounts was added, and the navigation became much easier. The client was thrilled with the redesign and said it exceeded expectations.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: I evaluated the old app and competitor lingerie apps to see what needed improvement in structure and appeal.
Information Architecture: I restructured the app into clearer sections like product categories, subcategories, wish list, gifts page, and order tracking.
Wireframing & Prototyping: We started with low-fidelity wireframes to map out the core structure and user flow. These early drafts were refined through feedback-driven iterations. Once the layout was solidified, we created a high-fidelity prototype to bring the design to life and validate the experience through interactive testing
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: The app used a soft, elegant palette suited to the brand’s feminine focus. Typography and spacing improved readability and hierarchy.
“I transformed an outdated experience into a modern, user-focused app. The redesign was praised for elegance, usability, and clarity. ”
Miss Mutiat Ajoke
CEO, Mako's Wisper
Conclusion
Mako’s Whisper redesign shows my ability to handle real-world client needs, balance aesthetics with structure, and deliver a full app refresh that clients and users love.
Mako’s Whisper: Prototype Walkthrough
Dive into the elegant and intuitive flow of Mako’s Whisper. This prototype highlights the redesigned lingerie shopping experience, with seamless navigation, beautifully structured product displays, and a dedicated ‘Gifts’ page for special offers.
View the live Project